Trademark Guidelines
Last Updated: January 29, 2025World Capital LLC ("World Capital", "we", "us", or "our") respects trademarks and takes steps to ensure that others' trademark rights are respected. These trademark guidelines are intended to avoid confusion about who provides, is affiliated with, or otherwise endorses content or services.
What is a Trademark?
A trademark is a word, slogan, symbol, or design that is used to distinguish one person's or company's products or services from another's. The owner of a trademark may stop others from using the mark or confusingly similar marks in ways that could cause confusion about the source, sponsorship, or endorsement of goods or services.General Guidelines
• Don't use trademarks that do not belong to you without explicit permission from the trademark owner.• Don't use someone else's trademark in a way that is intended to or may cause legitimate confusion about whether you own the mark or are affiliated with the trademark owner.• Obtain explicit permission before using someone's trademark and before publishing any content suggesting that a trademark owner is an affiliate, sponsor, partner, or otherwise endorses you or your content.
Permitted Uses
You may:• Reference someone else's trademark in passing (e.g., "I use [trademark]" or "This works with [trademark]")• Create commentary, parody, or editorial content, but you must (1) be clear that your content is commentary, parody, or editorial in nature and is not affiliated with or endorsed by the trademark owner, and (2) include some caveat in the title or prominent location to distinguish it (e.g., "[trademark] analysis," "[trademark] review," "[trademark] commentary").• Use descriptive terms that happen to include a trademarked word, as long as the use is truthful and not misleading (e.g., "blockchain consulting" when blockchain is a generic term).
World Capital Trademarks
The following are trademarks or service marks of World Capital LLC:• World Capital• World Capital LLC• World Capital HQ• The World Capital logo and design marks
These marks may not be used without our express written permission, except as permitted by law for nominative fair use (e.g., truthful references to our company in news articles or commentary).Reporting Trademark Infringement
If you believe that content on worldcapital.us is violating your trademark, please send an email to legal@worldcapital.us that includes the following information:1. Your Contact Information: Name, physical address, telephone number, and email address. You must include a statement that you are either the trademark owner or have the authority to act on behalf of the trademark owner.2. Identification of the Trademark: A clear description of the trademark you claim has been violated, including:
• The registration and/or application number• Where the trademark is registered• How and where you use the trademark• Any goods or services used in connection with the trademark
3. Identification of the Allegedly Infringing Content: Information reasonably sufficient for our team to locate and identify the allegedly infringing content (e.g., URL, specific page location, description of the content).4. Statement of Good Faith: A statement that you have a good faith belief that the use of the trademark as described is not authorized by the trademark owner, its agent, or the law.5. Statement of Accuracy: A statement under penalty of perjury that the information in your notice is accurate and that you are the trademark owner or authorized to act on behalf of the trademark owner.6. Physical or Electronic Signature: Your physical or electronic signature.Response to Trademark Infringement Reports
When World Capital receives a trademark infringement report, we will:• Assess the report to determine if it's legitimate and all required information was provided• Evaluate the report against these guidelines and applicable law• If we determine, in our sole discretion, that content on our website violates the trademark rights of another, we will remove that content• Notify the affected party (if applicable) about the report where possible
World Capital does not adjudicate allegations of trademark infringement. Any dispute is solely between the trademark owner and the alleged infringer.Counter-Notification
If you believe that your content was removed in error or that you have permission to use a trademark, you may submit a response to legal@worldcapital.us containing:• Your contact information (name, physical address, telephone number, and email address)• Information showing you have permission to use the trademark, OR• Information clearly demonstrating that your use was fair use, commentary, parody, or otherwise legally permissible